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Kettle Brand Chips

Through the guidance of my peers at Girvin Inc. my understanding, and contributions broadened while assisting in the social voice of Kettle Brand Chips. It was within the Kettle Brand guidelines that I began to fully understand the value of making social media content more about the story, and less about the brand’s value. What’s more that a brand is only as valuable as it is transparent, which allowed me to better push the boundaries of how I perceive transparency and what makes our team seem more like a single identity.

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